Network Marketing is quite the divine beast in the world of sales and can often get a bad rap. Why is that? How can network marketing be so lucrative, yet spit out so many failures? Discouragement. People get discouraged when things don’t start happening fast enough and as a result they move onto either nothing or offer hop to the next opportunity to promote. This business is not for the faint of heart. To become successful in network marketing, one must understand that it is not meant for overnight success. Mileage starts at 0 once you decide to step onto the track and the amount of exposures to your offer gradually increases into producing worthwhile conversion rates…if you are applying the action infused with the right knowledge. The speed of that increase is dependent on a multitude of factors!
One factor, and perhaps the most important factor, is you. What is separating you from everyone else that might be presenting the same deal? Crafters, or those who choose to display their creativity in more artistic ways, often ignore their potential as a niche in network marketing. I believe it’s because crafters haven’t wrapped their minds’ around how to make network marketing work for them. You see, selling your creations has always presented itself as a small business idea. With the growing popularity of the internet, e-commerce in the craft niche has soared providing more opportunities for those interested in selling their crafts to do so, especially with websites like Etsy, EBay, and now recently Amazon. The problem many crafters have faced is getting enough exposure for their creativity to make a decent profit online. There are debates out there right now whether or not someone can make a living selling their crafts on Etsy fulltime.
That is where network marketing comes in for the average crafter. Network marketing allows for the accumulation of a steady following that are potential consumers of your craft. Whether they consume and buy or consume and share, it is still benefiting the cause. Network marketing is a natural ally for creatives and should be used to leverage the exposure of creative ideas. Piggy-backing exposure from leads brought in by your network marketing opportunity only makes you more marketable as an entrepreneur, meaning you have more to offer to your client-base! Attaching a vehicle to your craft in the form of a network marketing opportunity is a beautiful way to introduce people to your brand of creativity; attracting them to your perspective and interpretation through your craft. And because crafters LOVE to share how they make things, it should not be hard to imagine how congruent the thought of artisans using network marketing to expose their ideas and experiences really is.
The thing about creative people is that sometimes they can think themselves into a corner. All their creativity is used to create remarkable artistic expressions that sometimes little creativity is left towards funneling exposure to such artisan works. So what is the crafter to do? Find the right network marketing opportunity that coincides with your craft. Because of the nature of the industry, network marketing really and truly does involve some soul-searching. When you get into the game you are building from the ground up, you have to define your message. Find your audience, cultivate a following. Draw parallels between being a crafter and a network marketer. Understand that leveraging your network marketing opportunity will only provide you with more time to dedicate to you craft. The only difference between you, as a network marketer, and the company that you possibly work for (since creatives usually produce their wares as a hobby) is that now you are doing all that impeccable work for yourself.
If you are artistic and like to create, then you must believe in your skills and that they have the power to change your life if you nurture them with the right vehicle. You do not need a brick and mortar in order to capitalize on your craft. Solely e-commerce will not allow you to realize your full potential. Social media alone will not allow you to propel awareness to your creativity. Why is it we have a different mentality when it comes to our creativity and our livelihood? Why can’t they be one and the same? Well it can be, you just have to think about a different approach when it comes to using your God-given talents. You are accountable for using what is unique about you and transforming that into a message that not only serves the greater good, but also sustains you financially. I know, not so easy is it? But it can be done.
Network marketing allows regular people to build their own empires. There really are no shortcuts, and none should be taken when building what is essentially yours. That is the freedom allotted to network marketers. Why wouldn’t a creative mind gravitate to such a possibility? So find out what your creative angle is and pair it with a network marketing opportunity. Figure out how you can put a memorable stamp on the frequent pulsing of information that is the internet. When you do figure it out, then you will build confidence in knowing that you will appeal to someone. And if you appeal to one, you will appeal to many. Remember, there is more than one way to get your creativity out there. Just don’t give up on your brand of imagination.